Visual Content Marketing Tips From Photographers
The methods brands use in order to stand out in a crowd of competition vary from business to business. As photographers and videographers, everything we do hinges on the power of visual communication, which is why visual content marketing is the method most opted for to promote our work and that of the brands we represent. What good is a photographer without a portfolio of aesthetically pleasing images?
So without delving too deep into the why, we want to focus on the how. These are a few visual content marketing tips from us, the professional photographers, videographers and image creators at eimage.
Find The Stories Worth Telling With Your Images
Storytelling is the narrative that draws people in to what a brand is doing and helps them stick, and it can be communicated beautifully using imagery. Not only photographs, but video content, slideshows and memes too. How can you evoke emotion in your audience? By matching the narrative to their needs, wants or desires and speaking directly to them in a way they resonate with. There are so many different demographics to communicate to, but by knowing YOUR audience and understanding why they would want to align with your products or services, you can paint the picture that they would want to see.
Sometimes it’s simply an expression on a person’s face, caught at the right moment, that can draw a user in and make them feel, “Yes. I understand that. I resonate with that.” If you are authentic in your approach, you will find that people can actually grasp that. This is when they connect. With authentic stories.
Use The Right Content For The Right Platform
By matching your visual content with the right platform, you have a higher chance of connecting with your audience. As an example: using images with a lot of text on Instagram defeats the beauty and simplicity of that channel. People use it to gain access to beautiful imagery and clever video content… more often that not, a text-heavy image will simply be swiped past.
You want your users to stop what they’re doing and pay attention to the response you are trying to create. How can you do that with your visuals? How can you do that for your brand? How do these photos below make you stop and think? They scream “customer care” and “happy consumers”. Right?
Don’t Be Afraid To Try New Things
It’s easy to stay in a safe space where you know you won’t receive criticism from anyone, but it’s also going to limit the potential of your communication. However, if your audience already loves what you do and how you communicate it, then stick with it. But if you feel like you’ve hit a stalemate and you want to ramp up your engagement… venture out a bit and try something different.
This quote from Henry Ford pretty much sums it up:
“If you always do what you’ve always done, you’ll always get what you’ve always got.”
How are you going to transform your visual content marketing efforts? If you’re not sure, get in contact with us today and we can start the brainstorming process towards your branding brilliance!