Evolutionary Logo Design

Evolutionary Logo Design

Posted on Apr 4, 2018

As Matthews Hale said “A company’s logo is its shorthand, a visual cue thattells a story of the brand’s culture, behaviour and values” Many start-up’s and existing companies would read this quote and skip over to the next thing on the “to-do list”, there’s a lot to consider when stamping a design on something that […]

Visual Content Marketing Tips From Photographers

Visual Content Marketing Tips From Photographers

Posted on Feb 13, 2018

The methods brands use in order to stand out in a crowd of competition vary from business to business. As photographers and videographers, everything we do hinges on the power of visual communication, which is why visual content marketing is the method most opted for to promote our work and that of the brands we represent. […]

Best Visual Content For Your Marketing Campaigns

Best Visual Content For Your Marketing Campaigns

Posted on Jan 25, 2018

Visual content can speak louder than words, this is something we know and it’s becoming ever more prevalent in a world where information is so freely available. We can communicate in pictures. We always have since the beginning of time. We speak in emoticons. We replicate our moods with memes. So why aren’t we marketing in the […]

How Brands and Photographers Work To Attract Consumers

How Brands and Photographers Work To Attract Consumers

Posted on Jan 17, 2018

Working together, brands and photographers can form a cohesive story that helps consumers find the solution to their needs. Photographers have always played a vital role in communicating messages visually. Brands and businesses align their efforts with photographers to bring more colour, emotion and personality to their marketing campaigns, bringing stories to life and helping consumers find […]

Professional Photographer’s Guide to Landscape Photography

Professional Photographer’s Guide to Landscape Photography

Posted on Dec 21, 2017

At eimage, we are passionate about photography and all the ways in which it can capture life. We see composition in everything. We watch light flicker across a person’s face and visualise how it can be transferred into a memory at the click of a button. We capture snippets of existence and take such pride […]

The Stories That Industrial Photography Reveal

The Stories That Industrial Photography Reveal

Posted on Dec 6, 2017

Industrial photography is one of the less popular types of professional photography, but that doesn’t make it any less intriguing and exciting, as it’s an absolute fascinating sector of photography to get into. Many photographers opt for the fairy tale photo opportunities, such as weddings and lively events where they get to photograph humans in action. Landscapes […]

2017 In The Life Of Pro Photographers

2017 In The Life Of Pro Photographers

Posted on Nov 30, 2017

It’s true when we say there is never a dull moment when it comes to the life of our pro photographers. Even when the shoot is over we get all excited about going into post-production to see what images best captured the brief for our client. 2017 was an “eventful” year in every sense of […]

The Role Images Play In Advertising

The Role Images Play In Advertising

Posted on Nov 15, 2017

What is advertising without imagery? What is a billboard without the high resolution photograph that accompanies it? Copy can sell products easily, but there is something about the emotion, colour, vibrancy and captured moment in time that only a photograph can possess. Since the dawn of time, man has been using imagery to communicate and […]

How Professional Photographers Put Their Subjects At Ease

How Professional Photographers Put Their Subjects At Ease

Posted on Oct 31, 2017

There is an art to professional photography as much as there is an art to dealing with human subjects in your photographic work. Taking photos of inanimate objects takes time, patience, lighting, the correct approach, the right angle and a winning composition. The same applies when photographing people, except these people move, they have emotions, […]

Creating Beautiful Photographs In Any Scenario

Creating Beautiful Photographs In Any Scenario

Posted on Oct 12, 2017

Professional photographers seem to have such a glamorous life, shooting in exotic locations, rubbing shoulders with the rich and famous… and for the most part, it’s true. Generally speaking, photographers are following a path of passion and living their dreams. But even in our dreamy day-to-day work we are faced with challenges, and the most […]